Privacy policy
Alpine Gold Exchange Privacy Policy
Last Updated: April 16, 2026
At Alpine Gold Exchange, trust is foundational.
Our mission is to enable the use of precious metals as money. That responsibility extends beyond safeguarding physical assets, it includes treating your personal information with care, restraint, and transparency.
We believe:
-Your information should be handled responsibly
-You should understand how and why it’s used
-You should have control over your data
This Privacy Policy explains how we collect, use, and protect your information when you interact with our services.
Who We Are
Alpine Gold Exchange provides two primary environments:
-A public website and e-commerce platform for purchasing precious metals
-A secure account and administrative portal (VaultX, formerly known as the UPMA portal) for managing precious metals accounts, balances, and transactions
These systems serve different purposes:
-The website supports browsing, purchases, and general interaction
-The account portal supports account management, holdings, and transactional activity
Our e-commerce platform is supported by Shopify, while our account portal operates on a separate infrastructure designed for secure account management.
Information We Collect
We collect information necessary to operate both our website and secure account portal.
1. Information You Provide
-Name, address, email, phone number
-Billing and shipping information
-Account login credentials
-Communications with our team
2. Transaction Information
-Purchases, returns, and exchanges
-Order and transaction history
-Payment confirmations
3. Account & Portal Information
When you use our secure account portal, we may collect:
-Account balances and holdings
-Transaction history (transfers, exchanges, liquidations)
-Account preferences and settings
-Identity verification data (when required)
This or other information is used strictly to operate and secure your account.
4. Technical & Usage Information
-Device type, browser, and IP address
-Site activity and usage patterns
5. Financial Information
-Payment details necessary to complete transactions
We do not collect more information than is reasonably necessary to provide our services.
How We Use Your Information
We use your information to operate, improve, and secure our services.
1. Provide and Maintain Services
-Process purchases and transactions
-Maintain your account and holdings
-Enable transfers, exchanges, and account functionality
-Deliver products and services
-Provide customer support
2. Secure Account Functionality
-Authenticate account access
-Monitor for unauthorized or suspicious activity
-Protect account integrity
3. Improve Experience
-Improve website performance and usability
-Personalize your experience where appropriate
4. Communication
-Send order updates and account notifications
-Respond to inquiries and support requests
5. Legal Compliance
-Comply with applicable laws and regulations
-Respond to lawful requests
Marketing & Communication Preferences
We may send communications related to:
-Products and services
-Educational content
-Account-related updates
You can opt out of marketing communications at any time.
We prioritize:
-Direct communication
-Relevance
-Clarity
We do not rely heavily on intrusive tracking or aggressive high frequency behavioral advertising.
Account Data vs Website Data
Not all data is treated the same.
-Website data (browsing, purchases) is used to operate and improve the e-commerce experience
-Account portal data (balances, transactions) is used strictly to operate your account
Account-level data is private.
We separate these systems intentionally to maintain clarity and control over how your information is used.
What We Don’t Do
We do not:
-Sell your personal financial or account data
-Use your data to speculate on financial behavior
-Share sensitive account activity beyond what is required to operate our services
-Use misleading or manipulative practices
How We Share Information
We limit data sharing to what is necessary to operate our services.
Service Providers
We work with trusted partners, including:
-Shopify (e-commerce infrastructure)
-Payment processors
-Technology and hosting providers (including account portal infrastructure)
These providers only access information required to perform their role.
Business and Marketing Partners
We may work with partners to:
-Deliver communications
-Improve service performance
These partners are required to handle information in accordance with their own privacy obligations.
Legal and Business Requirements
We may disclose information when necessary to:
-Comply with legal obligations
-Protect our services and users
-Respond to lawful requests
Platform Infrastructure (Shopify and Account Portal)
Our services operate across two environments:
Shopify (E-commerce)
Used for:
-Website browsing
-Product purchases
-Checkout and fulfillment
Shopify may process your data to support these functions.
Secure Account Portal
Used for:
-Managing precious metals accounts
-Viewing balances and holdings
-Executing transfers and account activity
This system operates separately from Shopify and is designed for secure account management.
Data within the account portal is handled with additional safeguards appropriate to account-level activity.
Data Security
We take reasonable steps to protect your information.
However:
-No system is completely secure
-Data transmission over the Internet carries inherent risk
We recommend:
-Keeping login credentials secure
-Avoiding unsecured networks when accessing your account
Data Retention
We retain personal information only as long as necessary to:
-Maintain your account
-Provide services
-Comply with legal obligations
-Resolve disputes
Your Rights and Choices
Depending on your location, you may have the right to:
-Access your personal information
-Request corrections
-Request No Contact
-Receive a copy of your data
-Opt out of certain data uses
You can exercise these rights by contacting us below.
We may verify your identity before processing requests.
Children’s Privacy
Our services are not intended for children.
We do not knowingly collect personal information from individuals under the age of majority.
International Data Transfers
Your information may be processed outside your country of residence.
Where required, we use recognized safeguards to protect your data.
Changes to This Policy
We may update this Privacy Policy from time to time.
Contact Us
If you have questions about this Privacy Policy or your data:
Email: info@alpinegoldexchange.com
Address: 375 S Main St, Suite 100, Alpine, UT, 84004, United States
